Halal Food Industry

chieftain Executive Office halal convergences and services argon fast gaining worldwide recognition as a new benchmark for safety and character assurance. Many of the prop singlents of the halal value proposition are humble Malaysian players who have dared to venture into the spherical securities industry. These players with the undying leap out of HDC will assist the Malaysian g overnment in continuing to raise the standards for proper in line with changing spheric trends and building on the issue and instruction of halal manufacture.I am most grateful to Allah S. W. T. for the successful materialize of the scratch line HDC Halal Success Stories. This is one of some(prenominal) another(prenominal) initiatives chthonian the Capacity Building initiative, which looks at developing the local players into global champions. The purpose of this offspring is to showcase Malaysian players who have notable feats in the Halal patience. This publication will showcase suc cess stories of selected Halal industry manufacturers with proven track record and performance resilience in two the domestic and international arena.I take this opportunity to congratulate these players for their remarkable accomplishment and I appreciate the freight extended to the HDCs inaugural publication of Halal Success Stories. HDC recognizes the value and portion extended by these elite groups of Halal manufacturers and it is our responsibilities as the leading Government halal agency to groom and develop these high achievers for the sustainable global government agency via our Halal Champion Programme. HDCs ultimate goal is to enhance the skill and the capabilities of the halal producers, especi solelyy the Small and Medium Entrepreneurs (SMEs).I would like to extend my purportfelt predilection to the Ministry of global Trade and Industry (MITI) and all the supporting agencies that have supported us in this publication of HDC Halal Success Stories. Lastly, I hope t hat this publication will spearhead to a greater extent Halal players in pursuing similar aspiration of contributing to the national Halal economy. Dato Seri Jamil bin Bidin HALAL INDUSTRY suppuration CORPORATION VISION Position Malaysia as the global support centre for all Halal standards products and services MISSION Create value for clientelees in the world(prenominal) Halal Industry to benefit Malaysias economyHalal is not merely a panache of life it is a global industry. With a stake in commercial sectors worldwide, Halal schooling has become a signifi groundworkt contributor to all facets of economic growth. Established on 18 September 2006, Halal Industry schooling Corporation coordinates the overall education of the Halal industry in Malaysia. Focusing on development of Halal standards, audit and documentation, plus capacity building for Halal products and services, HDC raises participation and facilitates growth of Malaysian companies in the global Halal market p lace. Intent on building a global Halal conjunction,HDC brings the Malaysian Halal industry in unison toward a common goal. By nurturing growth and participation of local chorees into the global Halal market, HDC sets the bar for Halal best practices in Malaysia to meliorate the development of Halal standards globally. Through unsurpassed k like a shotledge and experience, HDC is the gateway toward a better understanding of Halal for all. The roles and responsibilities of HDC are thus > To direct and coordinate the development of Malaysias Halal industry amongst all stake h honest-to-goders both public and private > To manage capacity building for Halal producers and related service exitrs gt To support investment into Malaysias Halal industry > To facilitate the growth and participation of Malaysian companies in the global Halal market > To develop, promote and market a Malaysian Halal marking > To promote the concept of Halal and related goods and services To this end, showcased in here are success stories of a select hardly a(prenominal) businesses identified to have the longingd experience and expertise in their respective fields that empennage be used as a benchmark for others to emulate. The criteria of selecting these businesses are wide and involve > > > > > Sound financial standing,Compliance to Halal and other standards, Product diversity & export oriented, Continuous improvements through R&D, Future expansion plans and growth globally Among them, a selected few will then be shortlisted to vie for the status of Champions of the Industry for the year, to spikelet and motivate them and others to promote the concept of Halal in their businesses. HALAL INDUSTRY SUCCESS STORIES MM VITAOILS SDN BHD The lodge was founded in 1999 and is the Master Brand with tick off portfolios that are associated with high quality, palm embrocate-based products such as formulation oil, ghee, shortening, margarine and pastry margarine.The club head-office currently operates out of its main seed in Shah Alam, Selangor Darul Ehsan. Key person of the social club En. Mazlan Muhammad MM Vitaoils Sdn Bhd is chaired by Y. Bhg Datok Harun Bin Siraj. Its Chief Executive Officer/Managing managing director, Encik Mazlan Bin Muhammad, is also the founder of the keep club, having started his foray into the world of business as a trader of apparels in Petaling Street soon afterward his schooling days. He eventually ventured into the manufacturing industry and made a name for himself and his guild as a leading manufacturer and exporter of premium quality nonpoisonous oil based roducts from Malaysia The plant in Shah Alam is in fact one of the most modern facilities in Malaysia with a total monthly com lay ined capacity of 10,000 metric tonnes and the capability to pack products in different packing materials for its core business activities such as manufactured oil products and salad oils. The plant works in collaboration with the Malaysian handle Oil Board (MPOB) in this respect. The fellowship Philosophy By Our Heart, To Your Heart was coined to capture the Brands honest desire to provide only the best for its customers, with emphasis on their commitment to Quality, health and Credibility.This is further evidenced through the accreditations that MM Vitaoils received on Quality placement such as ISO 90012000, Hazard Analysis and Critical Control Point (HACCP) and Good Manufacturing Practice (GMP). Recently MM Vitaoils achieved ISO 22000 2005 on 6th February 2009. Company Achievements Since its psychiatric hospital in 1999, MM Vitaoils has been awarded with many recognitions that exemplify its commitment not only for the quality of its products but also its high standards in managing its business and its other flush asset, the corporations Human Resources. These Milestones overwhelm, 2010-MostCaringEmployer demobyMalaysiaMinistry of Human Resource 2009-NationalAwardFor counselAccounti ng (NAFMA) 2008-ASEAN dutyAward(ASEAN-BAC) 2007-IndustryEx cadreenceAwardMalaysian International Trade and Industry Ministry 2006-GoldenAwardForFoodandBeverages (Barcelona, Spain) by Trade Leaders Club International Markets The Products The company produces and markets its products under different scrape names which enhances a fitter and wellnessier lifestyle. They are categorized as follows Cooking Oils Palmas, Serimas, Super Fino Margarine Rise and Shine, Blossommm, Marvelosso veggie Ghee Golden Treat, Al Amin Shortening Qualitaste, Halal Fats, Halal Oils, GoldenHarvest Other Value added Products Ice cream coating shortening, Ice cream shortening, Pastry margarine, Omega-3 margarine, Palm olein blend, Pourable shortening, Low fat spread and Low-fat icing. MM Vitaoils Sdn Bhd Lot 3, Persiaran Perusahaan, Section 23 40300 Shah Alam Selangor Darul Ehsan Malaysia. Tel +603 5548 8122 Fax +603 5548 9122 Website www. mmvitaoils. com. my e-mail emailprotected com. my MM Vitaoils ex ports its 24 brands of quality edible oil products, with trademark registration in Malaysia, to South Korea, China, India, Europe, USA, Uzbekistan, Africa and japan, securing recession markets in these arts of the world. The export market constitutes over 98% of its total revenue. It is heartening to note that MM Vitaoils is the biggest supplier of palm oil produce in Uzbekistan. Moving foregoing MM Vitaoils plans to expand their downstream oils and fats venture further into the European and US markets. A strategy they would adopt to materialise this plan is to jointventure with European and US based companies as this would ensure a smooth transition into these market segments which are passing competitive where alternative oil based products are concerned. KART FOOD INDUSTRY SDN BHD Key person of the Company Mr. Choong Kin Peng Mr.Choong Kin Peng, the 48 year old General Manager (Operations) of Kart Food Industries Sdn Bhd is one of the pioneer employees of the company when it st arted its operations in 1988. A qualified ICSA by profession, he also holds a Business Administration Diploma from one of Malaysias reputable institute of higher learning, the Tunku Abdul Rahman College. Choong Kin Peng experienced firsthand valuable experiences and knowledge under the different centering structures and ownerships of the company since its inception. Being the most experienced and knowledgeable employee has made him an invaluable employee and the most suited to head the perations. As someone in charge of the common operations of the business, he is also personally involved in overseeing the various certifications and achievements of the company. Under his direction, the company is poised to achieve its aspirations. Kart Food was established in 1988 as a manufacturer and distributor of frozen real Malaysian snack food. Kart owed its name to the founders wife who is called Kartini, the lady behind the creation of Karts roti canai (a truly authentic Malaysian hand to ssed layered flatbread) to what it is today. Karts started its humble beginning as a home based industry. today it is proudly a brand that is synonymous with high quality Halal DELICIOUSLY CONVENIENT food, a market leader in its category in Malaysia and several other countries in Europe and Asia. Kart Food has a variety of product reaching, from frozen Roti Canai, Paratha, Steam Buns, Pizza and various finger-food snacks. Karts wide product crease are treat and packed in hygienic environment in its 2 manufacturing plants in Shah Alam, Selangor and Kota Bharu, Kelantan, both plants complying to various standards and certification such as HACCP, ISO90012000 and EMS. Karts product hightail it has also been recognized for their uperior product packaging and this has led them to be awarded with the Malaysia Good Design Mark 2003 by the Malaysian Design Council under the Ministry of Science, Technology and surround of Malaysia. Company Achievements The Company can be proud of its achi evements since its inception, and among those are HalalcertificationfromJAKIM BestBrandsfromtheBrandLaureate IndustryExcellenceAward2003(Specialawardfor development of a Malaysian brand) MalaysianGoodDesignMark2003 ISO90012000 HACCP&EMScertification International Markets Karts range of product is also usable in Americas, SouthAfrica, United Kingdom, European Unions, Middle vitamin E, East Asia and Australia. Moving Forward The Products Karts Food manufactures and distributes Frozen Flatbread Roti, Hand-tossed Pizzas, Crispy Finger Foods with fillings, Buns with fillings through retail and wholesale outlets in the country and overseas. Kart Food Industries Sdn Bhd Shah Alam Factory Lot 9 & 11, Jalan Bawang Putih 24/34 Seksyen 24 40300 Shah Alam Selangor Darul Ehsan Malaysia Tel +603 5541 4199 Fax +60355417948 Website www. kartfood. com. my Karts vision is to penetrate into to a greater extent overseas market in the immediate future as well as ement its position as the market leader in the local authentic Malaysian ethnic food and finger food snacks. FA HERBS SDN BHD FA Herbs started out as an herb based cottage industry in a small stopgap mill behind their mothers house in 1995. It soon outgrew this surrounding to emerge as one of the leading contract manufacturer and re-packer specializer of nature based product in Malaysia. The year 1999 marked an important milestone for the company with the completion of their RM 1. 5 million GMP and ISO demonstrate natural products factory built on 6 acres of prime industry land in Kuala Selangor, Selangor.What initially seemed as a challenge for such a small business turned out into a venture that made even bigger companies look up to them and business flourished since. Key person of the Company Mohamad Faisal bin Ahmad Fadzil, Faridah bt Ahmad Fadzil Fauziah bt Ahmad Fadzil FA Herbs Sdn Bhd came into being as a result of the relentless pursuit to start a business based on natural products by three siblings, way in 1995 Faridah Binti Ahmad Fadzil, Fauziah Binti Ahmad Fadzil and Ahmad Faisal Bin Ahmad Fadzil. At the time of the companys inception back then, natural roducts were not very popular nor well received by the local market and consumers yet. Yet the siblings persevered and grew the company to be what it is today. The company operations are now overseen by Ahmad Faisal in his role as the Managing Director. FA Herbs remained focused on their core business, which was formulating, designing and manufacturing wellness supplements for multi level and wholesale companies in Malaysia and abroad. After 2 days, the siblings managed to establish FA Herbs Sdn Bhd firmly as a preferred contract manufacturer, producing products for giants such as Amway and Cosway.Starting out with two staffs in the 1990s, FA Herbs currently employs about 70 staffs and specializes in premium natural products conceptualization and manufacturing in health supplements, personal electric charge, and undress ca re and health club products. Their range of clients now includes multi level companies, whole sellers, airlines, five stars hotels and resorts. After establishing FA Herbs as a premier contract manufacturer, the three advanced siblings went on to realize their dream of creating, formulating and designing a truly natural products range that is targeted towards the international market.And it was in 2000 that Tanamera was introduced to the world as a natural product range. In 2003, their foray into the natural products market changed directions when the founders teamed up with an industrious German lady and together they tailor made the Tanamera line into a spa range by adding products like body scrubs, massage oils, body masks, incense sticks etc. Currently Tanamera retail range has approximately 80 core products not inclusive of spa accessories. Tanamera also offers about 80 professional products to be used in Spa treatments along with a list of treatments database Spas can access into.Tanamera products focus on ingredients that can be found in the equatorial belt with leaning towards Malay beauty treatments. The Companys products and services are recognised and sensible by the Drug Control Authority of Malaysia. The plant is also in its final stage of obtaining the ISO 9002 certification. Company Achievements Their effort to maintain the integrity of a real natural product range was recognized in 2005 when they were awarded the Good Design Award (G-Mark) by the Japan Industrial Design Promotion Organization (JIDPO). G-Mark is Japans only synthetic design evaluation/recommendation system which is based on Good Design Selection System established by the Ministry of InternationalTradeandIndustryofJapanin1957. Tanamera was also the winner of the best Home Spa products in the Malaysian wellness Award 2009. And the company has been awarded its Halal certification from JAKIM International Markets Tanamera can now be found in spas in Germany, Denmark, Slovenia, C zech Republic, Sweden, New York, Australia and Singapore. In 2010, Tanamera will be introduced in Russia, Italy and Japan. Moving Forward The Products Among the products re-packaged under contract by the Company are > Aromatherapy products gt Personal Hygiene & Toiletries products > Food Supplements including packaging tea sachets > Capsulation of Herbal products > Spa products (Retail and Bulk) under the Tanamera brand The Company also provides comprehensive formulation on the products that they manufacture and re-pack. FA Herbs Sdn Bhd Lot517JalanBukitBelimbing 45000 Kuala Selangor Selangor Darul Ehsan Malaysia Tel +603 3289 3323 Fax +603 3289 3439 Website www. tanamera. com. my FA Herbs plans to expand their range of Tanamera spa products into much than countries globally, namely to Russia, Italy and Japan. The team has even tarted to embark on the natural skin care market and initiated a partnership with a local celebrity to create Jerneh by Sheila Majid, a premium sk in care range made for the Halal market. The skin care range was introduced on a low key in 2009 and plans are for the range to be distributed in premium outlets throughout Malaysia at bottom the year the company also planned to bring this product line to the international markets in the future. In addition to that, the siblings have also started on adding other product range to their line of natural products that of quality health supplements under the brand name of Teraputik pecifically targeting the Malaysian consumers. The idea behind Teraputik is to achieve back to the community by supplying them premium products without a high price tag. FA Herbs have for geezerhood consistently supplied premium products for local and international markets and they feel that the public can easily identify the quality behind the FA Herbs name. HALAGEL (M) SDN BHD HalagelwasincorporatedinAugust1997. Itisasoleimporter and distributor for Halal Food and Ph build upaceuticals Grade gelatin an d Halal Empty gravely Gelatine Capsules for Malaysia and South Asia markets. Today the company is a leading rand of Halal gelatine ingredients for food and pharmaceutical manufacturers in Malaysia. Key person of the Company Dato Seri Talaat Bin Hussein The key staff office of Halagel (M) Sdn Bhd are its Chairman, Dato Seri Talaat Bin Hussein and the man with the responsibility to drive the company forward and be what it is today, Encik Mohamad Yakob Bin Munshi Deen, the Managing Director. The incorporation of the company was to meet the growing call for of the Muslim market for halal healthcare products. The huge population of Muslims globally has led to the pressing need to ensure food achievement worldwide meets he stringent halal requirements. More than 50% of the total world production of gelatine is widely used in the manufacture of foods. The company has made as its bursting charge To Provide Halal Alternative Products demesnewide in line with its vision of becoming a h ousehold name for halal products. Halagel has now broadened its business activities from trading to distributing and manufacturing Halal alternative products under the Halagel brand through its subsidiary companies, namely 1. 2. Halagel Distributor Sdn. Bhd distributor for Halagel Consumer products Halagel Plant (M) Sdn Bhd manufacturing of Halal Empty Hard Gelatine Capsule andHalalSoftgelNutraceutical. 3. Halagel Products Sdn Bhd manufacturing of Herbal Toothpaste and packaging of Edible Rock Salt, Premix Coffee, Gelatin, Vitamin C and etc. Company Achievements A notable achievement of the company was being constitute by the Islamic Corporation for the Development of the Private Sector, a subsidiary of the Islamic Development Bank, as their advisor for a gelatine and capsule plant in Jeddah, Kingdom of Saudi Arabia. Halagel was also recently awarded with the Halal Champion Award initiated by the Halal Industry Development Corporation (HDC) besides pull ahead a 4 Star rating un der the SMECompetitive Rating for Enhancement (SCORE) organised by Ministry of International Trade & Industry (MITI) and SMECorp. The awards were given based on the companys performance in 2009. International Markets Today, Halagel supplies and distributes Halal gelatine for food and pharmaceutical manufacturers not only in Malaysia but also abroad. The Products The companys products are categorised into Consumer products Toothpaste, Goji Coffee, Gummy Candy, Edible Rock Salt. NutraceuticalproductsVirginCoconutOil,Habbatus Sauda Oil, Omega 3 Fish Oil. Body & Healthcare products. Industrial products Edible gelatine, Empty Hard GelatineCapsules, Vegecaps. HALAGEL(M)SDN. BHD. HALAGELPLANT(M)SDNBHD LotA137,Jalan2B,KawasanPerusahaanMIEL Sungai Lalang 08000 Sungai Petani Kedah Darul Aman Malaysia Tel. +6044481287 Fax. +604 4481 286 Website www. halagel. com E-mail emailprotected com Besides the conventional method of trading and distribution, the company is moving with times and has n ow embarked into E-Commerce where its products can be purchased on-line. In this respect, it can be tell that the world is its market However, to maintain control and prevent abuse, the company sets certain conditions for such purchases and s starting with accepting orders from Malaysia, Brunei, Singapore, Vietnam, Cambodia, UAE, Saudi Arabia, USA, UK and Turkey but infra 3 kg. Moving Forward The company is continually looking to expand its range of product line, especially to the consumer market. To this effect, one of its aspiration is to produce its own brand of bottled drinking waterbottle and distribute drinking water (expand product line) CLARA INTERNATIONAL BEAUTY GROUP SDN BHD Key person of the Company Datin Prof. Dr. Clara Chee Clara International was founded by its Chairperson, Datin Prof. Dr. Clara Chee, a marvellous Skin CareFormulation Scientist and Aesthetician known in the international arena. Her huge experience in this field is recognised through her representin g Malaysia in numerous cosmetic and toiletries industry events, presenting papers on skin related problems at a few. She is the Chairperson of the Malaysian Beauty Therapy Association as well as the Malaysian CIDESCO section, and is a CIDESCO International Examiner herself. Clara International Beauty throngs Chief Executive Officer, Dato Woo Ser Chai holds a Bachelor in Economics degree with over 30 years of experience in numerous industries prior to joining Clara InternationalBeauty Group. These include banking, property, and food and even as a financial analyst with a public listed firm. Dato Woo plays a very important role of managing and spearheading the direction of the group to new heights. What is now known as Clara International Beauty Group startedoutasabeautysalonbackin1977. Asapioneerin skin care, the Group is now acknowledged as a true leader going beyond Malaysia, breaking new ground in nigh every facet of the beauty and wellness industry. With our own R&D facilities, manufacturing plants, beauty centres, beauty colleges, beauty equipment distributorship, nd time-tested business format franchise, Clara International has successfully evolved to become one of the largest beauty chains in Malaysia, with over 50 beauty centres throughout Malaysia and with associates in the Asian neighbourhood. A recent development is the accreditation given to this Groups Beauty College as an Institute of Higher Education. To this end,theGroupworkscloselyinpartnershipwiththeNational VocationalTrainingCouncil(MLVK)andNilaiUniversityCollege, among others. Company Achievements The company has chalked up many milestones in its more(prenominal) than 30 years in the industry, among the notable ones are T heAccreditationofClaraInternationalAestheticCollegeasPrivate Higher Educational Institutions (IPTS) by Ministry of Higher Education Malaysia B eingawardedtheISO90012000certificate HalalCertificationonClaraInternationalHerbal skincareProductby JAKIM C ertifi cationofClaraInternationalBeautyGroupasrecipientofAsiaPacific International Honesty Enterprise Keris Award 2002 C ertificationthatClaraInternationalBeautyGroupSdnBhdachievedthe Industry Excellence 2000 C ertificationthatClaraNetworkSdnBhdachievedtheFinalListof Malaysia Franchise Award 2000/2001 E ndorsementasSuperbrandsbySuperbrandsMalaysiaI nnovativeLearning&DevelopmentAward2004 T hefounder&chairmanofClaraInternationalBeautyGroup,DatinProf. D r. ClaraCheeawardedtheinauguralNAWEMAwards2004Businessof the Year Award 2004 2 009MRCA8TVEntrepreneurAwardsTop noneineebyMRCAand8TV 2 009NationalWomensEntrepreneurPlatinumAwardNWEA,bythe M inistryofNationalTradeIndustryandSMECorp. 2 009TheBrandLaureateSMEsChapterAwardsBestBrandsin health Personal & Beauty Care by BrandLaureate 2 0102ndMalaysiaBusinessLeadershipAwards2010(MBLA)underthe category of Health and Wellness sector 2 010OutstandingEntrepreneurshipAwardbyAsiaPacificEntrepreneurship Awards (APEA) 2010 International Markets In Malaysi a, Clara International centres can be found in all states including Sabah and Sarawak with the exception of Perlis and Terengganu. The Products The companys products are synergistically formulated with only the finest herbal ingredients using the latest & in advance(p) applied science to enhance skin penetration & efficacy. The areas of their services are categorised into On the international market, Clara International has formed associations with business partners in Philippines, Singapore, Indonesia, Thailand, Brunei, Mauritius, India,Myanmar and Dubai. Clara Herbal Based Skincare Product Specialist in providing a wide range of herbal skin care products that are natural, safe & effective for both temperate & tropical climates. professional Services Professional Facial, Corrective Facial Treatment, Professional Intensive Treatments, Specialized Skin Blemish Treatment (SSBT), Specialized Eye Care, Phyto Fairness Therapy, Professional Body Slimming Services, Professional Finish ing Touches, Professional Make-Up Services, Manicure & Pedicure Clara International Aesthetics College Beauty college which has produced more than 10,000 beauty specializersBeauty Franchise Association with more than 30 of their over 50 centres on BusinessFormatFranchisesystem,applyingtheirmotto,SharingInTheName of Beauty, to the fullest Clara International Beauty Group Sdn Bhd 33, Jalan Kenari 22, Bandar Puchong Jaya 47100Puchong Selangor Darul Ehsan Malaysia Tel +60380758333 Fax +60380758222 Website www. claraibg. com E-mail emailprotected com Moving Forward Continuous association with potential business partners crossways the region to make Clara International Beauty Group more accessible to a wider market as well as intensify its R&D into the skincare product range t its own plant/laboratory in order to remain relevant and compliant with all its market needs. AYS SDN BHD AYS Sdn Bhd, whose core business is in the frozen food industry, began its operations in 1996 in Selangor . Since its inception, the company has made inroads into many regional markets. Key person of the Company Mr. Liow Ren Jan AYS Sdn Bhd has as its Chief Executive Officer, Mr. Liow Ren Jan, a visionary gentleman with strategic plans of bringing the company to greater heights as the leading frozen meals specialist in ASEAN. As the CEO, he played a major role in formulating the companys vision To be the arket launching & development specialist in Asia, and leading provider of halal compliant productsandservicesinASEAN. The company markets its own brand of Halal frozen foods manufactured under the brand name of Sri Kulai, the first of its kind in the market. AYS also identifies itself as a food solutions provider for the food and F&B related industries, in line with its vision. To that effect, AYS offers its services to suffice new entries expand their business in this industry, and provides consultation on export development as well. The company had initiated its own licensing sys tem in 2009 nd hoped to promote that under the network brand of Sri Kulai Lifestyle Concept Outlets. Its 14 years of experience has certainly made it a subject matter expert in this field, in addition to its acute understanding of the diverse business and social culture of the region. Company Achievements The company can be proud of its achievements, being a newbie in the world of Halal food production. Since it began operations, the company has been given the sideline recognition SriKulaiReady-to-EatmealsisacknowledgedastheBest Halal Product 2009 and awarded the Halal Journal Award atthe4thWorldHalalForumGalaDinnerNightinKualaLumpur on May 4 2009. AYS was the first Asian company to win this award since its award inception in 2006. International Markets AYS markets it frozen meals products and its expertise to countries within the ASEAN region as well as to China and India. Moving Forward The Products The companys products and services can be categorised as follows Consultancy Ma rket entry & development specialist (Mergers & Acquisition) Agency trade & sourcing of Halal compliant products and services Manufacturer Microwaveable Halal frozen ready-to-eat wholesome complete meals under the brand name, Sri Kulai. AYS Sdn Bhd No. 6&18,JalanTembagaSD5/2H Bandar Sri Damansara 52200 Selangor Darul Ehsan Malaysia Tel +60362721707(General) Fax +60362721708 Website www. ays. com. my E-mail emailprotected com. my AYS will continue with its plan to establish its network of Sri Kulai Lifestyle Concept Outlets that was launched on June 18th 2009, and has set its sight on 100 outlets within 5 years. Interested parties can enquire on the licensing system directly with the Licensing Development of the company. HEALWELL PHARMACEUTICALS SDN BHD PHARMACEUTICALS Healwell Pharmaceuticals was established in 1996 to manufacture and market gamat and its by-products on a ommercial basis. Gamat is a type of sea cucumber found in abundance in the waters off the shores of Langkawi, Kedah. After more than 10 years of R&D, Healwell Pharmaceuticals was able to market its products under the brand name of HEALINinMalaysia. Key person of the Company Prof. Dato Dr. Hassan Yaacob Healwell Pharmaceuticals was founded by Prof. Dato Dr. Hassan Yaacob, when he was still a Researcher at University Malaya. After many years of intensive R&D into the benefits of gamat, he turned entrepreneur and commercialised gamat and gamatbased products. He is a PhD holder in clinical Pharmacology rom Royal College of Surgeons of England, London. He is also an Executive Chairman/CEO of the Company. Over the years, the company has placed itself as a leading Bumiputra Company that markets high quality, trusted, ethical and halal natural-based products. Through prolonged R&D, the products were proven to enhance the bodys resistance towards various diseases besides having a cell growth factor. Healwell Pharmaceuticals has gained a reputation as a respected company, known for the introduction of new concepts of health and skin care focusing specially on sophistication, simple yet effective.The company operates out of Temasya Industry Park, Shah Alam Selangor and adopts a lean human resource policy of 50 workers comprising of a strong and resourceful team of management, marketing, production and logistic units. Prof. Hassan, the founder and CEO, believes in continuous improvements and never tire of doing R&D on gamat. It was no surprise that he was won a Gold typewriter ribbon in the MINDEX (Malaysian Invention and Discovery) Award 1994 and the Hitachi Science Fellowship Research Award 1995, Japan. Company Achievements 1. Halal Certification from JAKIM 2. Halal Certificate of legitimacy from HDC International MarketsThe Company promotes and distributes its range of 40 products via its 340 retail outlets aptly called House of Healin in Malaysia. Its products are sold directly to consumers. The Products Moving Forward Healwell Pharmaceuticals markets its products under th e following categories Their ultimate aim is to be the leader in high-tech health and skin care products. To this end, Healwell Pharmaceuticals will be introducing additional varieties of new products in the health care sector, including health supplements and branding them as a premier health care brand internationally. Allergicover 6 brands Daily call 8 brands External Use 5 brands Food Supplements 11 brands Health Drinks 1 brand Skin Care 3 brands Their ranges of Food Supplements are the most popular such as Gamogen, Gamalin Plus, Gamatol and Imutol. Healwell Pharmaceuticals Sdn Bhd No. 1,JalanKartunisU1/47 Sek. U1, Temasya Industrial Park 40150 Shah Alam Selangor Darul Ehsan Malaysia Tel +603 5569 5580 Fax +603 5569 5581 Website www. healin. com. my E-mail emailprotected com. my HPA INDUSTRIES SDN BHD HPA began its humble beginning in Perlis in February 1996 as a cottage industry called Al Wahida Traditional Medicines. years later, HPA Industries Sdn Bhd was formed. The Groups principal activities are in the manufacturing and marketing of traditional herbs as alternative treatments as well as health products. Key person of the Company Tuan Haji Ismail Bin Haji Ahmad HPA Group of Companies was founded by Tuan Haji Ismail Bin Haji Ahmad, the son of a farmer who has extensive knowledge of local herbs and their benefits. He now sits as the Executive Chairman of the Group. He is aided in the marketing operations of the Group by Encik Mohd Faisol Bin Abdul Rahman, General Manager of Marketing In order to market its products and services better, and to each a wider spectrum of market, HPA Group subsequently set-up its own marketing company called Al Wahida Marketing Sdn Bhd in February 1996. This company has been licensed under Direct gross sales Act by Ministry of Home Affairs and Consumers to market HPA products through Multi Level Marketing Concept. HPA operates several plants throughout the country and in Cambodia, Brunei and Thailand. Its manpow er always ensure strict adherence to the Good Management Practises (GMP) standards. The plants have a combined production capacity of producing and packaging 900,000 products a month.Through its marketing arm, HPA Group of Companies was able to promote its products not only in the country but also throughout the region. The company has since expanded its business to include retail operations of food outlets and consumer products marketed under its own brand, groundwork. Company Achievements The company can be proud of its ability in developing small businesses through its smart association with members of its MLM business. To date, it has more than 600,000 registered members in Malaysia alone, and a total manpower strength of over 2,000 in all its plants that is an achievement in itself.Another accolade to its name is its entrance into the Malacca Halal Hub in Jasin, where it began operations of the plant there in this year and is an anchor plant to many small industries in the hu b. International Markets HPA Groups retails outlets are only available in the country, with its food outlet chain mostly found in theNorthernRegion. WithitsMLM business concept, the Group has been able to market its other range of products to countries such as Indonesia, Singapore, Cambodia, Thailand and Brunei. TheProducts The Group produces and markets its products under various business activities including, food and beverages uch as Radix Coffee, Radix Chicken House, Radix Oriental Restaurant, Al- Wahida Marketing, HPA Farm Sdn Bhd, HPA Food & Beverages Sdn Bhd, HPA Mall Sdn Bhd, and many more. HPA Industries Sdn Bhd Lot 1985, Jalan Jejawi Dalam 02600 Arau Perlis Indera Kayangan Malaysia Tel +6049776805 Fax +6049774121 Website www. hpa. com. my E-mail emailprotected com. my Moving Forward To continuously provide a platform for entrepreneurial development among those in the rural and urban areas, with the aim of creating a selfsustaining society. The company will also open up mor e food outlets and one-stop centres to better serve its embers and consumers. LEE KUM KEE (M) FOOD SDN BHD Key person of the Company Mr. Jeffrey Lee Lee Kum Kee Malaysia is headed by Mr. Jeffrey Lee, the General Manager for South East Asia, Middle East & Africa. He also oversees the operations of the Malaysian manufacturing plant, including that of Human Resource and Finance. Jeffrey obtained his Master of Science in International Business from the Chinese University of Hong Kong and has vast experiences in managing and leading the operations of international companies prior to Lee Kum Kee. Lee Kum Kee Group is a globally renowned enterprise ymbolizing true unmatched genuineness and quality. Since Mr. Lee Kum Sheung invented oyster sauce in Nanshui of Guangdong Province and set up the brand Lee Kum Kee in 1888, the Group has grown into a thriving brand with over 200 choices of sauces and condiments which are marketed to more than 100 countries and regions across five continents. Wi th Pragmatism, Integrity and Constant Entrepreneurship as its corporate values, Lee Kum Kee is committed to achieving its mission of Promoting Chinese cuisine worldwide and Advocating Chinese health regimen and nurturing healthier lives with balance, affluence and harmony.Equipped with a unique management culture, stringent quality control, superb and innovative products, and coupled with the century-long brand reputation, Lee Kum Kee has achieved unanimous recognition and won numerous reputable awards. Company Achievements Lee Kum Kee has achieved unanimous recognition and won numerous prestigious awards including 1. June 2005 Lee Kum Kees Malaysia Plant achieved HACCP certification for Oyster act and Vegetarian Oyster Flavored Sauce in bottling line from Ministry of Health of Malaysia 2. October 2005 Lee Kum Kee s Malaysia Plant achieved ISO 0012000 certification for manufacturing of sauces from SGS 3. 2005 Became Hong Kong Disneylands condiment supplier, the first internatio nal Hong Kong corporate partner of the theme park 4. 2005 China Condiment Industry Association granted Top Ten Soy Sauce Manufacturers Award and Top Ten Condiment Manufacturers award. In addition, Group Chairman Mr. Lee Man Tat was presented the Top Ten Figures Award 5. 2008 Lee Kum Kee was chosen as the Catering Supplier of the Beijing 2008 Olympic Games 6. 2010 Lee Kum Kee was appointed as Official Qualified Supplier of Raw and Auxiliary Materials in Catering inShanghai World Expo 7. 2010 Lee Kum Kee Awarded 2010 Trusted Brand Gold Medal in Hong Kong for 12 consecutive years and 2010 Asias Trusted Brand Gold Medal by Readers Digest International Markets Lee Kum Kee produces sauces to cater to the local demand. Apart from Malaysia, Lee Kum Kee also exports the sauces to Singapore, Philippines, Cambodia, Thailand, Brunei, Vietnam and India. The Products Lee Kum Kee Group manufactures more than 200 sauces such as the oyster sauce, soy sauce, chilli sauce and more. In Malaysia, oyster sauce is the key product that is produced. Lee Kum Kee (M) Sdn Bhd Factory No. 8JalanHalba16/16 0200 Shah Alam Selangor Darul Ehsan Malaysia Tel +603 5623 2288 Fax +603 5623 2299 pictorial WELLNESS HOLDINGS SDN BHD Key person of the Company Puan Shahnas Binti Oli Mohamad Natural Wellness is the precious child of two partners Dr Amr Yacout and Ms Shahnas Oli Mohamed. As the Chairman of NaturalWellnessandagastroenterologist by professional training, Dr. Amr Yacout brings with him a wealth of more than 20 years international experience in the pharmaceutical industry. A seasoned businessman with extensive knowledge in the global healthcare market, Dr Amr Yacout takes on the role of advisor and mastermindbehindNaturalWellness.The Natural Wellness operations is spearheaded by Shahnas bt Oli Mohamed, a Bumiputera woman entrepreneur and a licensed pharmacist by profession, who was recently named the Asia Pacific Most Promising Entrepreneur 2010. She oversees the daily operations of the company in her capacity as Managing Director. Shahnas is a trained pharmacist with more than 10 years experience including international stints and has been instrumental in the setting up of the company. Natural Wellness Holdings Sdn Bhd, also known as Nutrivention Sdn Bhd, is the mother company to the Natural Wellness group of companies that are involvedinthehealthcarebusiness.NaturalWellnessIndustrieshasawiderange of Halal certified products including cosmetics, supplements, health food and beverages and also over the counter products. Natural Wellness Biotech, the inquiry arm of the group, is actively involved in identifying and developing new medicines to improve health through scientific innovations on the principles of pharmacodynamics and pharmacokinetics. This is in parallel with the Natural Wellness mission to provide high quality, innovative, uptodate healthcare products at an affordable price to the communities they operate in.Formed and managed on the way of life ba sed on the principles of compliance to the syariah, Natural Wellness strives to develop innovative products while infusing into the entire process and across the value chain syariah compliance thusembarkingonacontinuouslifelongjourneyofdevotion. NaturalWellness unshakeable belief is that continuous efforts to seek the pleasure of Allah SWT will spur the achievement of unity of purpose both of dunya with akhira as well as personal and organisational values.The practice of Islamic principles are clearly seen in the companys values which include product leadership, operational excellence and customer intimacy. It is this aspect of using existing knowledge derived from the Al-Quran and Al-Sunnah that has led to the implementation of unconventional and innovative management principles at all levels of the organisation in comparison to the norms of todays business practices. OneoftheproudestmomentsforNaturalWellnesswaswhenthecompanywas recently awarded the SME Innovation Award for Halal P roducts and Services in June2010thusplacingNaturalWellnessasaformidableplayerandaleaderi theHalalindustry. ThisawardrecognizestheeffortsmadebyNaturalWellnessto remain syariah compliant throughout the business process without merely being limited to their products being Halal certified. NaturalWellnessbelievestheir slewaretheforceandstrengthbehindthepower they exuberate. Efforts are concentrated on developing unripened talent into highly skilled knowledge workers in parallel to the requirements of Islamic Leadership PrinciplesastheNaturalWellnesscorporatesocialcontributiontowardsbuilding a strong ummah while serving the needs of 1. 6 meg Moslems across the world.Natural Wellness is but a small company with a big dream perhaps we may serve as an example to Moslems across the globe that it is possible to go back to basics in business and succeed in todays world. Insya Allah. Company Achievements MS 19002005 Quality Management Systems Requirements from Islamic Perspectives (the first company in Malaysia to attain such certification in 2008) Halal certification by JAKIM in accordance to the requirements of the MS 15002004 Halal Food Production, Preparation, Handling and Storage General Guidelines ISO 90012008 Quality Management SystemsGood Manufacturing Practices (GMP Pharmaceutical manufacturing facility) PIC/s) certification (OTC Bionexus status 1-Innocert (Grade A) certification Products are approved by the Ministry of Health Malaysia in accordance to the requirements of the Sale of Drugs Acts 1952 and the Control of Drugs and Cosmetics Regulation 1984 Registered Bumiputera company in various codes with the Ministry of Finance Malaysia International Markets NaturalWellnesscurrentlyexportstheir products to the UAE, China, Australia, Japan, Thailand, Indonesia, Singapore and the Kingdom of Saudi Arabia. Moving ForwardThe Products NaturalWellnessformulates,producesandmanufacturesacomprehensiverange of syariah compliant natural products including health supplem ents, nutraceuticals, cosmeceuticals, herbaceuticals, health food and beverages made from the finest organic, ethically crafted and best quality standardized natural extracts in their quest to make people healthy naturally. Natural Wellness also offers customers private formulation services from laboratory conception to commercial production, and boasts a customer list which includes large global multi level marketing corporations and international brands.TheNaturalWellnessvisionistobeaninnovative,diversifiedsyariahcompliantplayer in niche market segments of the healthcare industry offering the community high quality, affordable products while fulfilling the communal fardhu kifayah obligation. ThisendeavourhasfurtherspurredNaturalWellnesstoactivelydevelopandpursue the niche market of Islamic Medicine by focusing their own research efforts as well as collaborations with local and foreign institutions of higher learning in the area of Medicine of the Prophet (pbuh) NaturalWellnessHold ingsSdnBhd 78,JalanKilangMidah,TamanMidah 56000 Cheras Kuala Lumpur Malaysia Tel +60391715329Fax +60391714073 Website www. mynaturalwellness. com E-mail emailprotected com Natural Wellness is currently a formulator, a manufacturer that thrives on a B2B business model. More and more the company strives to diversify and expand its customer portfolio. Natural Wellness has also embarked into product marketing and the global export business by having their own product line both for local and export, with an aggressive branding exercise to strengthen the Natural Wellness name to their consumers. In the long term Natural Wellness aims to have its own high technology manufacturing facility of biotechnology nd life sciences and hopes one day to be the Malaysian pioneer in the development of new chemical entities. SYDNEY CAKE HOUSE SDN BHD Sydney Cake House Sdn Bhd was incorporated in 1982 and started out as a small bakery in the heart of Petaling Jaya, Selangor, Malaysia. Its principal activ ity then was in the baking of cakes and breads. The in 1993, the bakery which has since grown, incited to its own factory in Shah Alam, Selangor. Key person of the Company madam jenny ass Chuang The person behind Sydney Cake House Sdn Bhd is a very far-sighted and determined enterprising lady who founded a cake shop and turned that into a hriving success. Madam Jenny Chuang is the founder and owner of this chain of bakery that has now evolved to become one of the nations leading Halal bakery producers. The move also signify another milestone for the company when in 1994, they started manufacturing frozen food products, foreseeing the emergence of the frozen food industry. Since then, the company has expanded its business activities to include producing frozen foods as well as Halal bakery products. These products are marketed under the brand name of makcik, which in English means aunty which creates a rather homely feeling to the products.Over the years too, the plant has been up graded with stateof-the-art technology and equipment as the company moved along with the changing business environment. The foresight of Madam Jenny Cheung led to the company investing heavily in R&D which emphasize on products, process, machinery, systems and quality, thus enabling the company to innovative in its processes, products and distributions. From a humble small time cake and pastry manufacturer, the company has grown tremendously to be one of the nations leading food & beverage player both on the home front as well as globally. Sydney Cake House can proudly dedicate he growth of the company to the commitment and support of their staff force of 100 people, their other stakeholders as well as the visionary leadership of its founder. Company Achievements Sydney Cake House Sdn Bhd has been award and certified with the following certifications ISO 22000 2005 Food Safety Management System by SIRIM HACCP MS 14801999 by SIRIM HALAL certified by JAKIM Through continuous developm ent and innovation, the company has been awarded the Golden Bull Award by the Selangor State Government for the Product Creativity Award, and also clinched the Selangor Innovative Product Excellence Award in 2005.International Markets Sydney Cake House markets its products locally as well as globally. In the local market, the products are distributed through 500 retail outlets namely, via hypermarkets & supermarkets, 7-11 convenience stores, airlines companies, hotels, chained stores and many others. The Products The company offers the following range of products and services Frozen Products Danish & Puff pastries, Traditional shell curry puffs, Pizza, Buns & Breads and Doughnuts. Ready-to-eat Products Cakes, Muffins, Tartlets, Traditional finger food, Local delicacies and all frozen products. Sydney Cake House also provides training to rospective bakers and franchise owners with a better understanding and handling of their products. Sydney Cake House Sdn Bhd 13-17,JalanWardenU1/76 Taman Perindustrian Batu Tiga 40150 Shah Alam Selangor Darul Ehsan Malaysia Tel +603 5512 6852 Fax +603 5519 2063 E-mail emailprotected net. my emailprotected com Website www. makcik. com Its export markets of more than 10 countries include Singapore, Australia, Hong Kong, Taiwan, China, the United Kingdom, America and the Middle East countries. Moving Forward Sydney Cake House Sdn Bhd plan to be the market leader in the Halal frozen bakery food management ndustry. The company aims to provide a comprehensive range of services which among other things include designing, manufacturing, and distribution of Halal certified healthy food products locally and globally. BIOFACT LIFE SDN BHD BioFact Life Sdn Bhd was incorporated in Malaysia under the Company Act 1965 on first February 2005. BioFact Life Sdn Bhd pioneered and specialises in the laboratory finish of cordyceps (Dong Chong Xia Cao). The company is one of the pioneer biotechnology companies in the world to employ the latest bi otechnology techniques in cordyceps cultivation at reduced cost and improved quality.Key person of the Company Mr. Vince Chua Biofact Life Sdn Bhd was founded by a very young and enterprising gentleman who is also the Managing Director of the company, Mr. Vince Chua. Although Vince is not professionally trained in the fields of science, biotechnology, manufacturing, marketing and branding, his entrepreneurial foresight drove him to run an operation in all these fields. He is the yeasty mover in successfully changing consumers behaviors toward traditional herbs, by having extensive biotechnology research & development in analyzing these herbs, coupled with strong branding which give birth to the ew brand name in the herbal health supplement industry timo. The cordyceps are cultivated under low temperature and oxygen conditions and in specially-designed environment that is free from chemical pollution as well as yeast, mould and bacterial contamination. BioFact Lifes business encomp asses a seed-to-shelf approach and as such the company is fully committed to extensive research and development in the production, manufacturing and marketing of BioFact Life cordyceps. To this end, BioFact Life has set up two major divisions, namely a Research and Development division which is primarily responsible for ordyceps cultivation research and a manufacturing division which is responsible for a broad range of herbal products. BioFact Lifes manufacturing plant is GMP and ISO 220002005-certified, and thus the quality, safety and efficacy of their manufactured products in the form of capsule, liquid, powder, tablets, pills and ointment are maintained. BioFact Life is also one of the largest herbal healthcare product distributors in Malaysia and has an outstanding track record in offering OEM services. Company Achievements Among the notable achievements of the company are GMP certification in 2010 GoldenBullawardin2009atthe7thMalaysias100th Outstanding SME event ISO 22000200 5 certification awarded to the company that will expire only in 2012 BioNexusstatusin2007 MalaysiaBookofWorldRecordsin2007asthe1st company to cultivate cordyceps in the laboratory International Markets Biofact Life promotes and distributes its range of products under the brand name of Timo (reg. ) among local consumers of herbal wellness products. In November 2009, the company signed an agreement to launch its products in Vietnam.. Aside from that, Biofact Lifes range of products can also be found in the ASEANcountries.The Products Moving Forward The companys range of wellness products can be categorised into the following series 1. General Health series Cordyceps King, Cordyceps Essentials 2. Functional Health series Cordyceps Energy Plus, Cordyceps Brefwell, Cordyceps Steles Plus 3. mens Health series Men Plus, Men Plus Essentials 4. Womens Health series Happy Lady, Femm Plus Cordyceps, Prolongevity 5. Kids Health series IQ Gummy 6. TeaseriesCordycepsNTAgingTea,Cordyceps L unger Tea, Cordyceps Immuno Tea BioFact Life Sdn Bhd Sales Office Lot 5094, Kawasan Perindustrian Parit Jamil 84150 Muar Johor Darul Takzim MalaysiaTel +6069872588 Fax +6069875788 E-mail emailprotected com. my Toll-free 1 300 88 8466 The company will continue to uphold and pursue its business ism of producing excellent quality products. The company believe that scientific and total quality management systems are the keys to achieve this goal. In that respect, they have established a quality control laboratory to ensure that the products which leave the factory premises are of consistently high quality. All raw materials are sent to the laboratory for limited review and only after they are passed by the laboratory can they be processed in the production line.Biofact Life is committed to the superior quality of its products as it believes that the key to the success of any product in the market is in its quality. ECOLITE MANUFACTURING S DN BHD Ecolite Biotech Manufacturing Sdn Bhd w as incorporated on November 2001. Its principal activities being in the product research and development as well as the production and distribution of birds nest, seek and chicken essences as well as herbal health supplement products. Key person of the Company Mr. Yon Yen Peng Ecolite Biotech Manufacturing Sdn Bhd is a 100% Malaysian company with its daily business operations spearhead by Mr. Yon Yen Peng n his capacity as the Managing Director of the company. Of late, the company is also involved in the investment of birds houses, management of triad parties birds houses and the trading of birds nests. With the new business activities, the company has embarked into profit-sharing ventures with third parties in the rearing of birds where income is also derived from harvesting of birds nests and trading of the birds nests. The company has three wholly owned subsidiaries namely, 1. Ecolite Pharma Sdn Bhd which is involved in the trading of instant birds nest, tilt and chicken essen ce and traditional herbal health supplement roducts of sub-brands other than the Ecolite brand 2. Ecolite Marketing Sdn Bhd which is primarily in the trading of cleaned birds nest, fish and chicken essence and herbal drinks under the Ecolite brand and 3. Ecolite Birdnest Sdn Bhd which is newly formed for the rearing of birds, harvesting and trading of birds nests. Company Achievements Ecolite Biotech Manufacturing Sdn Bhds production systems are HACCP, GMP and HALAL certified and approved by relevant ministries and agencies. International Markets 70%ofthecompanysproductsaremarketed locally with the remaining being exported to the international markets which include toSingapore, Indonesia, Vietnam, Taiwan and China. In the strain are plans to introduce its products to Dubai. Moving Forward Our mission is to produce the most hygienic, chemical-free and purest birds nest and best quality herbal supplements for the holistic wellness of their customers while safeguarding the environment . The Products Birds Nest EcoliteInstantPureBirdsNest, EcoliteConcentratedBirdsNestwithRockSugar EcolitePipagaowithBirdsNestPlus EcoliteBirdsNestwithAmericanGinseng,WhiteFungus and Rock Sugar EcoliteBirdsNestExtractwithCollagen EcolitePureBirdsNest Herbal Health products