Emaar Research Paper Example | Topics and Well Written Essays - 1500 words

Emaar - Research Paper Example It is composed of EMAAR’S resources and comprises of factors that it can effectively use in adapting to the changing external environment. Unlike external environment, the internal environmental factors are much within the control of the management of EMAAR Company (Crum and Palmatier, pg 23). The factors include: The emaars resources that are mainly tangible e.g. production or operation factors: like plants, equipments and machinery; marketing factors like sales force, channels of distribution; personnel/ labor relations e.g. employees and relations with the trade unions and financial factors e.g. funds available and their sources e.g. loans. Intangible such as location factors e.g. suitability of the present location, reputation, research and development. Emaars internal environment assessment hence helps pinpoint the company’s strengths and weaknesses with which it faces and counteracts challenges in the global markets. The strengths in the firm’s internal env ironment enable it to exploit environmental opportunities or to overcome the problems thereon, hence its capacity to successfully enter the market despite competition (Martz, Pg 49). Such assessment is based on two specific areas namely Physical resources and the personnel competencies (Crum and Palmatier, pg 63). ... Another important consideration is the degree of integration that exists within the operating units of EMAAR Company (Madura pg, 67). The company uses â€Å"Vertical Integration† that is the ownership of all the assets needed to produce the goods and services to customers. The company purchases the controlling interest of their suppliers so as to ensure that the materials are available when needed. They also use the â€Å"Vertical Integration† which is the ownership of the core technologies and the manufacturing capabilities needed to produce outputs coupled with dependence on outsources to produce all the inputs needed. Personnel Competencies, The Company examines these because they reflect their strengths and weaknesses, that is an outstanding Research and Developments departments leads to the high development of high state quality outstanding of the products (Madura pg,97). VALUE CHAIN ANALYSIS A complementary approach to the internal environment assessment used by E maar is the examination of the firm’s value chain. It is the way in which the primary support activities are combined to produce valuable goods and services and increase the profit margin. The primary activities in EMAARS value chain include: Inbound logistics; Concerned with the receiving, storing, material handling and warehouse activities. Operations, in which inputs are converted into products form by the performance activities like machining, assembling, testing and packaging. Marketing and Sales, the Company uses this to inform and encourage customers to buy products and services they produce. In addition, the Emaar Company determines its competitive scope which is the breadth of its target markets within the